Begin as a Business Data Analyst at Aura Marketing Group, examining campaign performance data. Use simple analytics to optimize marketing strategies for clients. Ideal for beginners in marketing analytics and data-driven business decisions.

As a Business Data Analyst at Aura Marketing Group, you'll analyze marketing campaign data to measure effectiveness and suggest improvements. Tasks include aggregating client metrics, segmenting audiences, and creating performance overviews using accessible tools.

Mentorship covers SQL for ad platform queries, Google Analytics basics, and Excel for ROI calculations. Projects for newcomers involve reviewing email open rates or social ad engagements, linking data to business outcomes.

Feedback loops introduce core ideas like attribution modeling, customer journey mapping, and A/B test analysis. You'll develop skills in presenting data to marketing teams for actionable strategies.

Aura's remote environment supports collaborative learning with real client datasets. Delve into consumer behavior analytics and ethical targeting practices.

Progress to managing small campaign reports, building expertise. Tools and case studies on digital marketing trends will aid your growth.

This year emphasizes data-informed creativity in marketing, preparing you for broader business analytics. Aura Marketing Group nurtures your entry into the field with impactful, portfolio-worthy work.

• Business or marketing degree
• Basic Excel and data interpretation skills
• Interest in digital marketing
• Communication for stakeholder updates
• 0-1 year experience maximum

• Mentorship focused on marketing data insights
• Training in industry-standard analytics tools
• Work on live client projects for experience
• Remote flexibility with team support
• Career development in business intelligence