SpectraLink is seeking a dynamic Product Marketing Manager to drive the marketing strategy for our innovative wireless communication solutions. In this role, you will craft compelling narratives that highlight our products' value and accelerate market adoption.

As a Product Marketing Manager at SpectraLink, you will play a pivotal role in shaping the positioning, messaging, and launch strategies for our cutting-edge wireless communication devices designed for demanding environments like healthcare, retail, and manufacturing. You will collaborate closely with product management, sales, and engineering teams to understand customer needs and translate technical features into compelling market stories that resonate with our target audiences.

Key responsibilities include conducting market research to identify trends and opportunities, developing product roadmaps with marketing in mind, creating high-impact collateral such as whitepapers, case studies, and sales enablement materials, and driving demand generation campaigns through digital channels, events, and partnerships. You will also analyze campaign performance, refine strategies based on data insights, and contribute to pricing and packaging decisions to maximize revenue growth.

The ideal candidate thrives in a fast-paced, innovative environment, possesses a passion for technology that connects people, and has a knack for storytelling that drives business results. If you are ready to elevate SpectraLink's brand and fuel our expansion in the IoT and mobility markets, we want to hear from you.

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 5+ years of experience in product marketing, preferably in the technology or telecommunications sector
• Proven track record of developing and executing successful go-to-market strategies
• Strong understanding of market research, competitive analysis, and customer segmentation
• Excellent written and verbal communication skills, with experience in content creation and presentation
• Proficiency in marketing tools such as Google Analytics, HubSpot, or similar platforms
• Ability to collaborate cross-functionally with sales, product, and engineering teams
• Familiarity with B2B marketing in enterprise environments

• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance coverage
• 401(k) retirement savings plan with company matching
• Generous paid time off, including vacation, sick leave, and holidays
• Remote work flexibility with home office setup allowance
• Professional development opportunities, including conferences and certifications
• Employee assistance program and wellness initiatives
• Stock options and equity participation