Lead CARTO's demand generation efforts by crafting innovative strategies to attract and convert high-quality leads in the geospatial analytics industry. Collaborate with cross-functional teams to scale growth initiatives and drive sustainable revenue expansion.

As the Senior Manager, Growth & Demand Generation at CARTO, you will spearhead our efforts to fuel business growth through targeted demand generation strategies. CARTO is a leader in cloud-native location intelligence, empowering organizations to leverage geospatial data for smarter decisions. In this pivotal role, you will own the end-to-end demand generation process, from lead acquisition to nurturing and handover to sales, ensuring alignment with our product roadmap and market needs.

Key responsibilities include developing and executing multi-channel campaigns across digital platforms, optimizing for key metrics like CAC, LTV, and conversion rates. You will analyze performance data to iterate on strategies, experiment with emerging channels, and collaborate closely with the marketing, sales, and product teams to refine our go-to-market approach. This role demands a strategic thinker who thrives in a fast-paced, data-driven environment and has a passion for scaling B2B tech solutions.

Reporting to the VP of Marketing, you will manage a small team of growth specialists and work with external partners to amplify our reach. Success in this position will directly contribute to CARTO's expansion in key verticals like urban planning, logistics, and environmental services. If you are excited about the intersection of data, geography, and business growth, join us to make a tangible impact.

• 8+ years of experience in growth marketing, demand generation, or performance marketing, with at least 3 years in a senior leadership role
• Proven track record of building and optimizing multi-channel campaigns (e.g., SEO, PPC, content syndication, email marketing) that deliver measurable ROI in B2B SaaS environments
• Strong understanding of analytics tools like Google Analytics, HubSpot, or Marketo, and experience with A/B testing and funnel optimization
• Excellent leadership skills with experience managing teams and partnering with sales, product, and engineering stakeholders
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• Familiarity with the geospatial or data analytics industry is a plus

• Fully remote work with flexible hours and a supportive global team
• Competitive monthly salary in the range of $10,000-$15,000, plus performance bonuses
• Comprehensive health, dental, and vision insurance coverage
• Generous paid time off, including 25 vacation days and parental leave
• Professional development stipend for courses, conferences, and certifications
• Stock options and employee stock purchase plan
• Home office setup allowance and wellness reimbursements