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Remote Contract
PUBLISHED
Oct 31, 2025
As a Senior User Researcher at WPP, you will lead in-depth user studies and qualitative research to shape cutting-edge digital experiences and marketing campaigns. Collaborate with design and strategy teams to deliver actionable insights that enhance client outcomes and user satisfaction.
WPP is seeking a Senior User Researcher to join our dynamic team in driving user-centered innovation across our portfolio of global brands. In this role, you will conduct ethnographic studies, usability testing, and surveys to gather deep insights into user behaviors and needs, particularly in the realm of digital marketing and consumer experiences. You will partner closely with product managers, designers, and strategists to translate research findings into actionable design principles and business strategies that elevate our clients' campaigns.
Key responsibilities include designing and executing research plans, analyzing data for patterns and opportunities, and creating compelling reports and presentations that influence decision-making at executive levels. You will also mentor junior researchers, contribute to research tool evaluations, and stay abreast of emerging trends in UX research methodologies. This position offers the chance to work on high-impact projects for Fortune 500 clients, fostering creativity and strategic thinking in a collaborative, remote-friendly environment.