Join HealthStream as a Senior Product Marketing Manager and lead the development of compelling go-to-market strategies for cutting-edge healthcare workforce solutions. Collaborate with cross-functional teams to position products that enhance patient safety and employee performance in the dynamic healthcare industry.

HealthStream is a leading provider of workforce development and compliance solutions for the healthcare industry, empowering organizations to deliver high-quality care through innovative technology and training programs. As our Senior Product Marketing Manager, you will play a pivotal role in shaping the marketing strategy for our flagship products, including learning management systems and performance assessment tools.

In this position, you will collaborate closely with product management, sales, and customer success teams to develop and execute comprehensive go-to-market plans. Your responsibilities will include conducting market research to identify customer needs and competitive landscapes, crafting compelling value propositions, and creating marketing collateral such as whitepapers, case studies, and webinars. You will also lead pricing strategies, product positioning, and demand generation initiatives to drive adoption among healthcare providers, hospitals, and educational institutions.

The ideal candidate is a strategic thinker with a passion for healthcare innovation, experienced in translating complex technical features into customer-centric messaging. You will report to the Director of Marketing and have the opportunity to influence the company's growth trajectory in a mission-driven organization committed to improving healthcare outcomes worldwide.

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 7+ years of experience in product marketing, with at least 3 years in a senior role within the healthcare or SaaS sector
• Proven track record of launching successful products and driving revenue growth through targeted marketing campaigns
• Strong understanding of healthcare compliance, regulations, and market trends
• Excellent communication and presentation skills, with experience in content creation, messaging, and competitive analysis
• Proficiency in marketing tools such as Salesforce, Marketo, or similar CRM and automation platforms
• Ability to thrive in a fast-paced, remote environment and collaborate effectively across teams

• Competitive salary range with performance-based bonuses
• Comprehensive health, dental, and vision insurance coverage
• Generous paid time off, including vacation, sick leave, and holidays
• Remote work flexibility with home office setup allowance
• Professional development opportunities, including conferences and training programs
• 401(k) retirement plan with company matching
• Employee wellness programs focused on mental and physical health